Professor Hui Li’s research interest is in the area of quantitative marketing. Her current works investigate two-sided platforms, sharing economy, online-to-offline commerce, new technology and digital products, and their impact on traditional industries. Trained as an economist, she is also interested in their social impact and policy implications. Methodologically, she believes research question determines the most appropriate methodology. She has used various methodologies, including structural models, econometric models, causal inference, game-theoretical models, and machine learning.

Hui’s research has been published in Marketing Science, Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, Information Systems Research and was named a finalist for the John D.C. Little Award (2019). She has been invited to present her research at leading academic institutions and government agencies including the Antitrust Division of the U.S. Department of Justice (DOJ) and the Federal Trade Commission (FTC). She has been recognized as the MSI Young Scholar in 2021.

Hui received her Ph.D. in Economics from University of Pennsylvania in 2015 and B.A. in Economics from Peking University in 2010. She joined HKU Business School in 2022. Prior to joining HKU Business School, Hui was an Associate Professor of Marketing at Tepper School of Business, Carnegie Mellon University, U.S.A.